OUR BEAM BLOG

Which social media channels are right for your brand?

Posted by Natalie Potter on Jun 16, 2017 1:06:00 PM
There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely. Consider what fits your brand ...

Understanding your customers & getting a competitive edge

Posted by Natalie Potter on Jun 8, 2017 1:04:00 PM
Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand ...

How to work the season – BEAM’s top 7 winter marketing ideas

Posted by Natalie Potter on May 26, 2017 1:02:00 PM
Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense ...

Top social media tricks professionals don't tell you about

Posted by Natalie Potter on May 25, 2017 1:01:00 PM
There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels. ...

Why an SSL certificate is a must

Posted by Natalie Potter on May 4, 2017 12:55:00 PM
(And how we can help you sort it out)

Topics: websites

Understanding your brand

Posted by Craig Edwards on May 2, 2017 12:53:00 PM
We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience.

Topics: rebrand, rebranding, brand design, brand development, Creative, branding

10 Essential tactics for digital marketing in 2017 and any other year, really

Posted by Natalie Potter on Apr 4, 2017 12:50:00 PM
Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.

Where Brands Fail & Where Brands Shine!

Posted by Craig Edwards on Jan 31, 2017 12:47:00 PM
Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses ...