COVID-19: How to move your business more online.
For many, due to COVID-19, now is the time to re-shape our businesses. For those that can pivot, it may necessitate rethinking services and products and how we manage them – including ...
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Topics: website fix, marketing strategy, websites, website refresh, communication strategy, brand in crisis, brand communication
Our top 5 tips to keep on Marketing during the Covid-19 virus Pandemic
While business & industries has now dramatically changed, history has shown that marketing during tough times can divide the long-term winners and losers, well beyond the crisis. During ...
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Topics: content marketing, marketing strategy, blogs, key messages, communication strategy, company news, brand in crisis, brand communication
Keeping your customers well informed in a time of crisis is so important and an absolute must
Especially relevant if there are operational, service, production or logistic changes that are going to be different and if your business is mostly customer facing. How are you going to ...
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Topics: communication strategy, company news, brand in crisis, brand communication
Creating Compelling Key Messages
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.
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Topics: search engine optimisation, brand strategy, marketing, brand development, strategy, target audience, key messages, business, communication strategy