Craig Edwards
Recent Posts
Is your website a dinghy or a trawler?!
Posted by
Craig Edwards on Jun 18, 2018 9:58:04 AM
Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and ...
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Topics: search engine optimisation, website fix, website, digital marketing, websites
Demystifying Digital - Make Your Marketing Work Harder
Posted by
Craig Edwards on Nov 14, 2017 9:26:00 AM
Make it earn its keep. Measurement based Marketing with Technology. With digital being the main focus today as well as constant technology innovations - it’s hard to keep up isn’t it? ...
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When is it time to move on from your e-commerce platform? 5 signs you need to move on..
Posted by
Craig Edwards on Aug 17, 2017 1:10:00 PM
Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for ...
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Understanding your brand
Posted by
Craig Edwards on May 2, 2017 12:53:00 PM
We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience.
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Topics: rebrand, rebranding, brand design, brand development, Creative, branding
Where Brands Fail & Where Brands Shine!
Posted by
Craig Edwards on Jan 31, 2017 12:47:00 PM
Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses ...
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