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Natalie Potter

Natalie Potter
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Recent Posts

Why Inbound Marketing is more Effective than Outbound Marketing

Posted by Natalie Potter on Jun 12, 2018 1:45:35 PM
Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you ...

Topics: Integrated Marketing, Inbound Marketing, marketing strategy, marketing, marketing team, strategy

6 Planning Tips for a Strong Marketing Strategy in 2018

Posted by Natalie Potter on Dec 6, 2017 4:32:51 PM
As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be ...

Topics: marketing strategy, marketing, strategy

Why is integrated marketing more important than 
ever before?

Posted by Natalie Potter on Oct 20, 2017 3:21:00 PM
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for ...

Topics: Integrated Marketing, marketing, brand development, Creative, strategy, branding


BEAM’s top 5 ways to out-smart and out-perform your competitors.

Posted by Natalie Potter on Sep 25, 2017 1:12:00 PM
A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of ...

Topics: marketing strategy, competitor marketing, marketing, strategy

SEO vs PPC Which one is Better?

Posted by Natalie Potter on Jul 4, 2017 1:08:00 PM
Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door. We are often asked about organic and paid search, ie. "which is ...

Topics: marketing, websites

Which social media channels are right for your brand?

Posted by Natalie Potter on Jun 16, 2017 1:06:00 PM
There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely. Consider what fits your brand ...

Understanding your customers & getting a competitive edge

Posted by Natalie Potter on Jun 8, 2017 1:04:00 PM
Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand ...

How to work the season – BEAM’s top 7 winter marketing ideas

Posted by Natalie Potter on May 26, 2017 1:02:00 PM
Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense ...